Akthr

Scope of works

• Naming
• Branding
• Art Direction
• Brand Guideline Manual

Client

Alinma Bank is a well-established Saudi bank that enjoys a high reputation in the Kingdom of Saudi Arabia due to its reliability and strong position in the financial sector. 

Objective

Redefine the previous loyalty program "Mazaya". Build a new personality for the loyalty program that reflects a dynamic and modern personality to create a new perception that attracts a new persona—targeting youth as a new persona. 

Solution

In our strategic approach, we redefined the brand to be strategically aligned with the preferences of the youth. This was achieved through renaming, building a new persona, and designing a brand identity that reflects a new brand perception. We also built a creative approach using modern techniques to create a compelling connection with the youth. The name "Akthar" expresses the continuously increasing benefits and embodies the commitment to a strong digital presence with accessibility, dynamism, and modernity. "Akthar" is not just a loyalty program; it's an exceptional experience that embodies the ambitious spirit of youth, encourages innovation, attracts ideas, and motivates and rewards customers with its unique features.