NLFDP

Scope of works

• Art Direction
• Branding
• Brand Guideline Manual
• Brand Strategy

Client:

The National Livestock and Fisheries Development Program (NLFDP) is pivotal in advancing Saudi Arabia’s livestock and fishery sectors. With a vision focused on sustainability, NLFDP fosters private sector collaboration and promotes practices that bolster food security and economic growth. As a catalyst for development, the program aligns with the Kingdom’s strategic goals to enhance resilience and responsible resource management.

Objective:

The objective was to develop a brand identity that highlights NLFDP’s innovative approach and leadership in sustainable development. This identity was needed to capture NLFDP’s role in driving progress through strategic partnerships, showcasing its commitment to economic growth, research, and community collaboration.

Solution:

The NLFDP brand identity was built around the concept of unity and forward momentum, symbolizing a collaborative framework that promotes resource sharing and capacity building. Visual elements draw inspiration from the natural movements of fish, livestock, and genomic structures, emphasizing collective strength. A distinctive color palette was chosen to reflect NLFDP’s core mission: blue for fisheries, green for livestock, and purple to signify innovation. The use of gradients, dynamic graphics, and 3D visuals adds flexibility and versatility of use, reinforcing the core idea and the program’s adaptability. This visual system embodies NLFDP’s commitment to harmonizing these sectors for sustainable development.