Move

Scope of works

• Brand Strategy
• Naming
• Art Direction
• Branding
• Brand Guideline Manual

Client:

MOVE is a comprehensive sports medicine center located in Riyadh, specially designed for training and recovery treatments for athletes. The brand was founded by former football player, Nawaf AlTemyat and Sports medicine director, Dr. Mubarak Almutawa. 

Objective:

Our challenge was to create a dynamic and energetic identity that supports the brand concept: ‘Return Stronger’. 

Solution:

We proposed the idea that an injury can be seen as an opportunity to learn and develop more strength and abilities instead of being a setback for any athlete. The company name communicates a message of perpetual movement forward. The logo design reflects the nature of sports medicine work which revolves around Injury, Treatment, Rehabilitation, and Recovery. The design system is inspired by the visual language of sports, such as vivid colors from athletic courts, linear elements from running tracks, and bold typography.