Imbue

Scope of works

• Brand Strategy
• Naming
• Art Direction
• Branding
• Brand Guideline Manual

Client

IMBUE is a luxury spa in the Kingdom that aims to provide a holistic experience with great attention to detail and personalized services, having their customers at the center of their focus. Their mission: Uplifting the mind and body of their clients with an original, holistic, and creative approach to spa, wellness, and beauty. 

Objective

The objective was to design a unique intimate brand that conveys elegance, sophistication, creativity, warmth, and expertise. 

Solution

The design system aims to reflect the values of the brand such as intimacy, sophistication, and luxury. A modern sans serif logo designed to reflect the process of transformation, across the customer journey, within the pillars of the brand: Body, Mind, Movement, and Beauty. The photography and typography treatment conveys a sense of immersion in the spa experience. Finally, the color palette was inspired by the ambiance and materials of the spa, such as stone, water, eucalyptus, and amber.