Entaj

Scope of works

• Art Direction
• Branding
• Packaging
• Brand Guideline Manual
• Brand Strategy

Client:

Since its establishment in 2004, Entaj has emerged as one of Saudi Arabia’s leading poultry producers, achieving an annual capacity exceeding 90 million birds. With ongoing plans to double production, Entaj is solidifying its position as a major force in the Kingdom's poultry market, driven by a commitment to quality and market leadership.

Objective:

The goal was to refresh Entaj’s brand identity to stand out in a competitive market saturated with similar tones and visual elements. The brand needed to capture immediate recognition, convey trust and innovation, and reflect its deep connection to Saudi heritage, while appealing to modern consumers and fostering brand loyalty.

Solution:

Entaj’s reimagined brand identity combines bold simplicity with cultural significance. The new logo features clean, minimal lines with an abstract poultry element subtly incorporated, emphasizing the brand’s dedication to quality and authenticity. A vibrant lavender hue was selected as the primary color, symbolizing Entaj’s strong roots in Saudi heritage and ensuring that packaging stands out on crowded shelves. Paired with white and light purple, this color palette creates a welcoming, family-friendly aesthetic. The typography was chosen for its clarity and adaptability, reinforcing readability across platforms and ensuring that consumers can identify Entaj’s products with ease. The visual system’s clean, modern approach extends to digital and in-store applications, enhancing consumer confidence and brand visibility with a unified design language.