We develop solutions that enable brands to grow and make a difference in the local and global markets through creativity and innovative approaches.
Approach
Our approach to building brands is holistic: creating a story from a strategic standpoint, defining its identity, and crafting a visual storytelling expressed through brand experience and graphic design. We then review it through the lens of communication strategy, building loyalty in the customers’ minds to help them feel connected to the brand in authentic and meaningful ways. For us, clients are not just customers, they are partners with whom we develop brands jointly, making them active participants in the creative process. They are at the heart of everything we do.
Services
Brand Strategy
A well-executed brand strategy influences all aspects of the business and is directly connected to consumer needs, emotions, and competitive environments. To achieve the client’s business objectives, a long-term plan is needed for the development of a brand. We tell the brand’s story through its founders’ core beliefs and guiding principles.
Brand Core
- Brand purpose
- Brand statements
- Brand Core values
- Brand key messages
- Brand unique value proposition
- Brand Key touch points and channels
Brand Positioning
- Target audience
- Market analysis
- Brand competitive position
Brand Persona
- Brand Personality
- Brand Archetype
- Brand tone of voice
- Brand Story / concept
- Brand tagline
Brand Identity
We craft a unique narrative for brands to engage in a meaningful way with their audience, from memorable logo marks to powerful visual assets, that live in both digital and printed worlds.
Brand Identity system
- Logotype
- Color Palette
- Typography
- Layout System
- Patterns / Graphics
- Brand Guidelines Manual
Key Visuals
- Illustrations / 3D / Motion Graphics
Art direction
- Photography Guidelines
- Interior Design
Corporate Communications
- Stationery
- Digital Communication
Collaterals
- Packaging
- Uniform
- Environmental & Wayfinding
- Website Design Direction
- Copywriting
- Editorial Collaterals
- Marketing Collaterals
Print Production
- Contractor Liaising
- Samples Quality Control
Brand Experience
When we talk about holistic brand experience, we are referring to the sensory cues that the user or audience will associate with it. These details are both personal and indelible, and they are what convert brand awareness to brand loyalty.
Product improvement
- Product definition
- Product direction and recommendations
In-Store Experience
- Hosting and Hospitality Experience
- Store Visual Merchandising direction
- Store layout and interior design
Customer journey
- Physical touchpoints
- Digital touchpointse
Brand Communication
One of the core activities of brand management consists of delivering a meaningful and focused message which maintains the brand image and its standing in the market.
Communication Strategy Analysis
- Current situation mapping
- Competitive advantages analysis
- Competitive position analysis
- Swot analysis
- Brand pillars and barriers
Benchmark & Market Research
- Communication case-studies
- Communication trend analysis
- Opportunities recommendation
Target Segmentation
- Target Market
- Competition map
- Target audience
Brand Communication strategy
- Objectives
- Approach
- Key Messages
- Activities and Channels
Brand Communication Consultation
- Communication Concept
- Communication Storytelling
- Communication Experience
